Putting Our Money Where Our Mouth Is

Here's the thing about the travel industry: it's built on a model that doesn't actually work for families.

You've felt it. The "family-friendly" resort that's really just a regular hotel with a kids' menu. The trip planning site that pushes whatever destination pays them the most. The "free" apps that make their real money selling your data to advertisers who will retarget you for months.

We're parents. We've been on the receiving end of all of it. And when we built Rosie, we decided to do something different.

Starting the way we mean to continue

Before we've made a single dollar in revenue, we're giving one family a $500 travel credit just for joining us at launch.

Why? Because we're not here to talk about making travel easier for families. We're here to actually do it.

This isn't a marketing gimmick. It's us proving—from day one—that we mean what we say. We want more families traveling and making memories together. And if we can help make that happen a little sooner for one of you? That's exactly the kind of company we want to be.

And we're not stopping there. As Rosie grows, so does our giving. We're committing to operate like a nonprofit—putting money back into the community that's helping us build this. Once we're up and running, we'll be giving away a $5,000 trip based on how the company performs. The better we do, the more families travel. That's the whole point.

The math that actually matters

Most travel companies make money one of three ways: they sell your data, they take advertising dollars from whoever pays the most, or they mark up bookings with margins that would make your jaw drop.

We're not doing any of that.

Rosie is free. Not "free with a catch." Not "free until we figure out how to monetize you." Just free.

Here's how we're making that work:

Why this matters for your family

When a company's business model depends on selling you things you don't need or collecting data you didn't agree to share, every recommendation comes with an asterisk. You're always wondering: is this actually good, or is someone getting paid?

We wanted to build something where you never have to ask that question.

Whether you're planning a budget road trip or saving up for a once-in-a-lifetime adventure, Rosie gives you the same honest recommendations. The same real insights from families who've been there. The same help getting from "that sounds amazing" to "we're actually going."

The mission we're not backing down from

We're building Rosie so that every family can travel well—not just the ones with unlimited budgets and unlimited time to research. That means keeping it free. That means staying honest about what we recommend and why. That means earning your trust every single trip.

The travel industry has been doing things a certain way for a long time. We think families deserve better.