PRIVACY POLICY
Effective Date: January 1, 2026
1. Our Commitment to Your Privacy
Go With Rosie, Inc. ("Company," "we," "us," or "our") operates https://gowithrosie.com and related mobile applications (collectively, the "Platform"). We are committed to protecting your privacy and being transparent about how we collect, use, and share your information.
Our Privacy Promise: As a family-focused platform, we understand the importance of privacy. We want you to know:
- We will never sell your personal information. Your data is not a product we monetize by selling to advertisers or data brokers.
- We protect your family's identity. When we share recommendations between families, we never disclose who you are.
- We collect only what we need. We gather information to provide you with personalized travel recommendations and complete your bookings.
This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have regarding your information. By using the Platform, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Account Information
When you create an account, we collect:
- Email address
- Password (stored securely via AWS Cognito)
- Name
2.2 Trip Preferences
When you plan trips, we collect:
- Vacation type preferences
- Number of adults and children traveling
- Children's ages (not names or birthdates)
- Trip duration and travel dates
- Budget preferences
- Planning style preferences
2.3 Family Profile Information
To personalize recommendations, you may optionally provide:
- Family member labels (e.g., "Mom," "Child 1")
- Dietary preferences and food allergies
- Travel style preferences (pace, timing, accommodation type)
- Amenities needed (pool, kitchen, etc.)
- Kid-specific preferences (naps, activity level, outing duration)
2.4 Health and Accessibility Information (Optional and Sensitive)
To ensure your family's comfort and safety during travel, you may choose to provide:
- Accessibility needs (wheelchair accessible, stroller friendly)
- Medical notes relevant to travel
- Severe allergies
This information is entirely optional. We use it only to filter activities and venues for accessibility, recommend appropriate restaurants, and share relevant information with hotels when necessary to accommodate your needs. We do not sell health information or use it for advertising. You can delete this information at any time through your account settings or by contacting us at hello@gowithrosie.com.
2.5 Booking Information
When you make a booking, we collect:
- Check-in and check-out dates
- Number of rooms and room preferences
- Guests per room (adults and children)
- Children's ages for pricing purposes
2.6 Payment Information
Payment processing is handled by Stripe, our third-party payment processor. We do not store your full credit card number. We only retain: the last four digits of your card, the card brand (Visa, Mastercard, etc.), payment status, and transaction records.
2.7 Venue Preferences and Engagement
As you use the Platform, we collect information about venues and activities you like, dislike, or skip. This helps us improve recommendations for you and for families with similar profiles.
2.8 Automatically Collected Information
When you use the Platform, we automatically collect:
- Device information (device type, operating system)
- Browser type and version
- IP address
- Pages visited and features used
- Time spent on pages
- Referring URLs
- Error logs and performance data
3. How We Use Your Information
We use your information to:
- Provide our services: Create and manage your account, process bookings, send confirmations and vouchers
- Personalize recommendations: Suggest destinations, activities, and accommodations tailored to your family's preferences
- Enable Like Families matching: Connect you with anonymized recommendations from families with similar profiles
- Process payments: Complete transactions and handle refunds
- Communicate with you: Send booking confirmations, respond to inquiries, provide customer support
- Improve our Platform: Analyze usage patterns, identify issues, develop new features
- Send marketing communications: With your consent, send promotional emails about travel deals and Platform updates
- Ensure security: Detect and prevent fraud, protect against unauthorized access
- Comply with legal obligations: Meet tax reporting requirements, respond to legal requests
4. How Like Families Matching Works
Our Platform helps you discover venues, activities, and destinations enjoyed by families similar to yours. Here's how it works:
4.1 What We Use for Matching
We use attributes you provide (such as children's ages, travel preferences, dietary needs, and interests) and your engagement data (venues you like or dislike) to identify patterns and find other families with similar profiles.
4.2 Your Identity Is Never Revealed
When we share recommendations with other users, we never disclose your identity. Other users will only see that "a family like theirs" enjoyed a particular venue or activity. They will never see your name, email, profile photo, or any information that could identify you.
4.3 Similarly, You Don't See Others' Identities
Recommendations you receive from Like Families are anonymous. You'll know a family with a similar profile enjoyed something, but you'll never know who they are.
5. How We Share Your Information
We do not sell your personal information. We share your information only in the following circumstances:
5.1 Service Providers
We share information with third-party service providers who perform services on our behalf:
| Provider | Data Shared | Purpose |
|---|---|---|
| AWS (Amazon Web Services) | All data | Hosting, storage, authentication (Cognito) |
| Stripe | Email, payment details | Payment processing |
| Hotelbeds | Booking details, traveler info | Booking fulfillment |
| Brevo / Resend | Email address, name | Transactional and marketing emails |
| Amplitude | Usage events, device info | Product analytics |
| Google Analytics | Usage events, device info | Website analytics |
5.2 Accommodation Providers
When you make a booking, we share necessary information with the hotel or accommodation provider to fulfill your reservation, including your name, contact information, check-in/check-out dates, and any special requests or accessibility needs you've provided.
5.3 Promotional Partners
If you choose to participate in promotions or giveaways (such as through Gleam), your information may be shared with the promotion platform. We will never automatically enroll you in promotions; participation is always voluntary.
5.4 Legal Requirements
We may disclose your information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
5.5 Business Transfers
If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Platform of any change in ownership or uses of your personal information.
6. Children's Privacy
Our Platform is designed for adults planning family travel. We do not knowingly collect personal information directly from children under 13.
When adults create accounts and plan trips, they may provide information about children in their family, including:
- Ages of children traveling
- Labels or nicknames for identification (e.g., "Child 1")
- Dietary restrictions and allergies
- Accessibility or medical needs
We do not collect children's names, birthdates, or other personal identifiers. This information is provided by parents/guardians for the purpose of customizing travel recommendations and ensuring appropriate accommodations. Parents may review, update, or delete their children's information at any time through their account settings.
If you believe we have inadvertently collected personal information directly from a child under 13, please contact us immediately at hello@gowithrosie.com and we will promptly delete it.
7. Data Retention
We retain your information for as long as necessary to provide our services and fulfill the purposes described in this policy. Our retention periods are:
- Active account data: Retained while your account is active
- Incomplete trip drafts: Retained for 12 months, then automatically deleted
- Completed booking records: Retained for 7 years for legal and tax purposes
- Payment records: Retained for 7 years (IRS requirements); full card details are handled by Stripe per their retention policy
- After account deletion: Personal data anonymized within 30 days; anonymized booking data retained for 7 years for legal purposes
- Analytics data: Aggregated and anonymized after 24 months
8. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit (TLS/SSL) and at rest
- Secure authentication through AWS Cognito
- Access controls limiting who can view your data
- Regular security assessments
- PCI-DSS compliant payment processing through Stripe
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
In the event of a data breach that affects your personal information, we will notify affected users without unreasonable delay and in accordance with applicable state and federal laws. Notification will be provided via email to the address associated with your account and, where appropriate, through a prominent notice on our Platform.
9. Your Rights and Choices
9.1 Access and Update Your Information
You can access and update most of your personal information through your account settings. If you need assistance, contact us at hello@gowithrosie.com.
9.2 Delete Your Account
You can request deletion of your account and personal data by using the account deletion feature in your settings or by contacting us. Upon deletion, we will anonymize your data within 30 days, subject to our retention requirements for legal and tax purposes.
9.3 Marketing Communications
You can opt out of marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by updating your preferences in your account settings. Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your bookings and account.
9.4 Cookie Preferences
You can manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform.
10. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA).
10.1 Categories of Personal Information We Collect
- Identifiers: Name, email address, account ID, IP address
- Commercial information: Booking history, purchase records
- Internet activity: Browsing behavior, interactions with our Platform
- Geolocation data: Travel destinations (not precise location)
- Inferences: Travel preferences derived from your activity
- Sensitive personal information: Health-related data (optional), children's information (ages only)
10.2 Sale of Personal Information
We do NOT sell your personal information as defined by the CCPA. We do not receive monetary or other valuable consideration in exchange for your personal information.
10.3 Your California Rights
As a California resident, you have the right to:
- Right to Know: Request information about what personal information we've collected about you
- Right to Delete: Request deletion of your personal information
- Right to Correct: Request correction of inaccurate information
- Right to Opt-Out: Opt out of the sale of personal information (not applicable as we don't sell data)
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
10.4 How to Exercise Your Rights
To submit a request, you may:
- Email us at hello@gowithrosie.com
- Use the account deletion feature in your account settings
- Contact customer support
We will verify your identity before processing requests. We will respond within 45 days, which may be extended to 90 days for complex requests. You may designate an authorized agent to make requests on your behalf; we may require verification of the agent's authority.
10.5 Do Not Sell My Personal Information
Although we do not sell personal information, we provide a "Do Not Sell My Personal Information" link in our website footer as required by the CCPA.
11. Additional State Privacy Rights
Residents of certain states, including Virginia, Colorado, Connecticut, Texas, Oregon, Montana, and others with active consumer privacy laws, may have additional rights regarding their personal information. These rights may include the right to access, correct, or delete your personal information, as well as the right to opt out of certain data processing activities.
If you are a resident of one of these states and wish to exercise your privacy rights, please contact us at hello@gowithrosie.com. We will process your request in accordance with the applicable state law. We do not discriminate against any user for exercising their privacy rights.
12. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and store information about your use of the Platform.
12.1 Types of Cookies We Use
- Essential cookies: Required for the Platform to function (authentication, security)
- Analytics cookies: Help us understand how you use the Platform (Google Analytics, Amplitude)
12.2 Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, if you disable cookies, some features of the Platform may not function properly.
13. Third-Party Links
The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on the Platform and updating the "Effective Date" at the top. For significant changes, we may also send you an email notification. Your continued use of the Platform after such changes constitutes your acceptance of the new Privacy Policy.
15. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
Go With Rosie, Inc. Privacy Inquiries: hello@gowithrosie.com General Support: hello@gowithrosie.com Website: https://gowithrosie.com
BY USING THE PLATFORM, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND THIS PRIVACY POLICY.