Your Trip, Your Way: Why We Built an Itinerary Builder That Actually Lets You Build

November 27, 20253 min read

Here's a confession: we've tried a lot of itinerary planners. Like, a lot. And somewhere between the third app that insisted we visit a "hidden gem" that was actually a tourist trap, and the one that wouldn't let us swap Day 3 and Day 4 without starting over from scratch, we lost it.

Not in a dramatic way. More like the quiet rage of a parent who just wants to move the zoo to the morning because their kid is a monster after 2pm.

Why is this so hard?

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The Problem with Most Trip Planners

Most itinerary tools fall into one of two camps.

The first type gives you a beautiful, pre-packaged trip—and then treats any deviation like you've personally offended it. Want to skip that museum? Too bad, the whole day falls apart. Prefer a different restaurant? Good luck finding where to even make that change.

The second type hands you a blank canvas and says "good luck." Which, sure, flexibility. But also: you came here because you don't have 47 hours to research the best taco spot in San Diego that also has high chairs.

Neither actually helps. One decides for you. The other abandons you.

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Here's What We Think

We built Rosie because we believe two things can be true at once.

Good recommendations matter.

We've spent a ridiculous amount of time figuring out what actually works for families. Not "family-friendly" in the marketing sense, but genuinely, practically works—places where your toddler's meltdown won't clear the room, timing that accounts for nap schedules, distances that don't require a PhD in logistics.

You're the expert on your family.

Maybe your 8-year-old is obsessed with trains and will happily spend four hours at a railway museum. Maybe your teenager would rather skip the "educational" stuff entirely. Maybe you're the kind of family that thrives on packed schedules, or maybe you need buffer time built into every single day or someone's having a breakdown (and it might be you).

We do our best to learn what makes your family tick. We ask the right questions. We pay attention. We get pretty good at guessing what'll work.

But here's the thing we'll never forget: you're the real expert. We're just the really well-researched friend standing next to you.

So We Built Both

Rosie gives you smart recommendations based on real experiences from families who've actually been there. That's what we bring to the table—we did the digging so you don't have to wade through hundreds of reviews trying to figure out if "great for kids!" means toddlers or teenagers.

But if you disagree? If you've got a better idea? If your cousin told you about this amazing spot that isn't on anyone's radar?

Go for it.

Drag things around. Delete what doesn't fit. Add your own discoveries. Build the trip that works for your people, not some imaginary "average" family that doesn't actually exist.

We're not precious about our suggestions. Your trip is yours.

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Why This Matters

Our goal isn't to be the gatekeeper of your family vacation. It's to be the friend who hands you the good stuff and then gets out of your way.

Use our help when you want it. Go rogue when you don't.

When you trust us with the hard-to-figure-out stuff—the family-tested recommendations, the realistic timing, the spots that actually deliver—you'll come back. Not because we locked you in, but because we actually helped.

That's the whole point: get your family out exploring the world. Safely. Confidently. Without the planning headaches.

The rest is up to you. Ready to plan a trip your way?

Start Building Your Family Trip

Smart recommendations. Total flexibility. Finally, a planner that gets it.

Start Planning at Rosie